We all know that marketing your business online allows for sales from people outside of your immediate area which generates another form of growth for your business. Many small businesses today are either started online or sole operators are moving from having a bricks-and-mortar store to having online e-commerce type stores, or just removing the need to have a physical place of business. But what some business owners confuse is the relationship between digital marketing and SEO.
Step Up! Ideas, who do both, describe the difference. “Digital Marketing is done by an expert who has all types of media available for their product or service. They have access to out of home advertising and print media as such, but it’s just digitalised. SEO experts live in the world of back-end web development. Their life is keywords and how those keywords present in their website and help them rank in search engines.”
The SEO expert focuses on the traffic of potential customers accessing websites while the digital marketing expert wants the website to be seen and appealing to its target audience. Simple, if you think about it. Get your keywords right, team it up with a great website (probably from the best Toowoomba SEO experts, Step Up Ideas) and shazam, you have potential clients turning into real clients and you aren’t a part of your business community’s periphery any more.